The birth of second time writing revolution - ball-point pen, neutral pen
Release time:2013-01-07
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First appeared in the name of the ball-point pen was in 1888, at that time, a man named John Caude American journalist who designed a ball for the pen, but he failed to make it into the goods.
In 1895, the market also has sold commercial non writing ball pen, because of its use is narrow, not popular. In 1916, Germany has also been designed to have a new pen, ball-point pen and the structure of today's relatively close, but the performance is poor, failed to attract wide attention.
The Hungarian journalist Ladislo Biro is well aware of the problems of ordinary pen. Biro think, he is on a visit to a newspaper produced by using a quick-drying ink pen instead of the traditional ink pen this idea. The newspaper printing ink is almost at the instant dry, and does not leave a stain. He vowed to similar ink applied to novel writing tools. In order to avoid sticky ink clogging his pen, he put forward is set in the quick-drying ink tube top to small metal ball rotation. The metal ball will have two functions: as a cap to prevent the ink dry. To make the ink flow from the pen at a controlled rate. In 1943 June, he and his brother Georg (a chemist) to apply for a patent to the European Patent Office, and the production of the first commercial ball-point pen ball-point pen -- Biro. Later, the British government to purchase the right to use the patent ball-point pen,
The historical reason
These Biros can be RAF aircrew use. In addition to more robust than the traditional pen, ball-point pen can also be used in low pressure air (high in the air, traditional fountain pen ink will overflow). It has received very good use effect in the British Royal Air Force, makes the Biro pen acclaimed, during the Second World War, the ballpoint pen because of its robustness and ability to adapt to the battlefield environment and is widely used in the army.
In the United States, Milton Reno launched a new pen in 1945, and was the first to successfully put into commercial production, the fountain pen instead of at the time it was popular. The ball-point pen with a small ball, the great concentration of gelatin ink release to the paper. Reynolds pen is a simple tool for writing, and to "the first team to write under water pen" big market promotion. Reynolds introduced a new ball when the first will sell 10000 branch. The first public sale of ball-point pen is very expensive ($10 A), mainly because they adopt new technology.
In 1945, the first cheap ball-point pen production. At that time, the French Marcel Bihi developed a manufacturing ball-point pen industrial process, making the unit cost is greatly reduced. In 1949, Liebig launched his pen in europe. He put these ball-point pen named "BIC", the trademark is a simplified version of his name easy to remember. Ten years later, BIC for the first time it will be sold in the United States market ball-point pen.
Consumers at first and are reluctant to buy BIC pen, because other manufacturers in the United States market has launched a number of ball-point pen. In order to discourage consumer hesitation, BIC company launched an exciting national TV activities, consumer to this ball-point pen "one use, and want to use!" , and only 29 cents and sell this kind of ball-point pen. BIC also issued a TV ad, depicting their pen injection from a rifle, tied to the skates even installed on a portable drill on the screen. Within a year, competition is forcing each pen prices dropped to below 10 cents. Today, BIC every day will produce millions of ball-point pen!
Ball pen is the use of steel ball rotating the ink wrote a tool for writing on paper. After the Second World War, ball-point pen into china. Shrewd businessman to do "pen" advertising, to borrow in the Japanese atomic bomb explosion remains to open the market. In fact